Anna-Sophie Berger
Monday, 10 March 2014
Work from KE-17 JIGSAW KE-03 LARGE PINKING KE-24 SCALLOP KE-16 POSTAL
“The same images that are made into photographs are also reproduced onto silk scarfs of the exact same size. The difference between the two objects lies within their haptic reality, their ideal value in terms of fashion versus art, merchandise versus edition, handcrafted versus manufactured, static versus the mobile possibilities of site – a scarf and an image.
In marketing, colors are used as means of distinction, as well as to create an elaborate ordering of the needs of any given consumer—the possibility of choice, red over green. Hard, medium, soft, ultraflex.”